Hoi An, about 20 km south of Danang, has become a major tourist attraction for its UNESCO World Heritage site Ancient City and its beautiful beaches. Curious, I took a public bus from Danang to take a look. I had intended to make it a day trip, though I actually stayed for no more than a couple of hours. The part of Hoi An I found myself in was mobbed with tourists and everything I saw there, from the shops selling tee shirts, (allegedly) local handicrafts, and artwork to the cafes and restaurants, to the ubiquitous men with motorbikes pitching rides, was designed to part tourists from their money. Yes, the architecture was interesting and the old town was certainly quaint, maybe authentically so, but the atmosphere proclaimed very loudly, “Tourist trap.” If I had given myself a couple of days to explore, I suspect I could have found parts of Hoi An that were worth visiting. But that is not how I had organized my trip and, as it was, I quickly became fed up with the crowds and the feeling that the whole place was about money. I took a couple of dozen photos, one of which is posted here, walked back to the bus station, and two hours after arriving took another public bus back to Danang. At least I can say I have been to Hoi An.