This gold shop in a Chiang Mai market catering primarily to local residents is almost certainly owned by a Chinese Thai. Ethnically Chinese Thai families, many of whom have been in Thailand for generations, in some cases for hundreds of years, dominate the small businesses in local markets. While these Chinese Thais are thoroughly assimilated into Thai society, they remain part of the Chinese trading networks that exist throughout Southeast Asia. The Chinese style decoration on the shop’s door and the neon-lit Chinese characters above the woman’s head make it clear that the shop caters to, among others, the many Chinese who visit Chiang Mai every year.
The Chinese women are shopping for cosmetics at the night bazaar in Chiang Mai while their boyfriends look on. In the second image, the vendor in the green tee shirt on the right has punched in a price on his calculator and is ready to begin the haggling festivities. This will take place in English and be rather amusing, as nobody involved speaks much English.